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The leading market research company specialising in the agricultural market, Kleffmann Group has appointed Independent Business Resource Limited (IBR) as their new alliance partner for France.

A survey of UK farmers conducted by the Kleffmann Group has indicated that, beyond recommendation from an agronomist, the most important features of a winter oilseed rape variety are crop yield, closely followed by crop vigour and oil content.

An in-depth survey of 3,000 European farmers in six countries has indicated that commodity selling pricing is the most important concern for farmers in three European countries, Poland, Hungary and the Czech Republic, with it being the second most important concern of farmers in Great Britain and France. The next most frequent concern was, unsurprisingly, the weather, which was selected by farmers in four countries surveyed, Germany, Great Britain, Poland and the Czech Republic.

The Directors of IBR have more than 20 years experience of ad hoc research, both client side and supply side.
We engage with clients to listen, learn, and apply the correct approaches to deliver against your research objectives.