Machinery

Machinery

QUALITY AND SERVICE GUARANTEED


Farmers, Workshop managers, Engineers and Dealerships are all accessible respondent types to Independent Business Resource, so whether your business is manufacturing, consumables, servicing/ repairs or supply we can assist with your market investigations.
Research in the workshop / dealership sector is valuable to understanding the position of your business amongst those that can influence buyer's decisions more than anyone. Obtaining their time for research is however difficult - many are hands on both in the workshop and in front of their customers. Research should be to the point and the benefits of their involvement very clear. They are also potentially partners for research; time spent observing customers in dealerships provide invaluable insights to their needs and motivations.

CHANGING TIMES


When every conceivable accessory has been developed and a machine for each activity on farm has been built, there is perhaps a level playing field developing on the "features" (Fuel efficient engines, multi-functional equipment, reduced servicing intervals, integrated technical equipment e.g. SatNav of the product. Manufacturers need to find other relevant points of difference to entice new business. In today's business environment where the management of costs, particularly related to machinery use- labour and fuel, is so critical, anything that reduces this overhead is important.

Other significant drivers are the less tangible factors of brand loyalty, the influence of relationships within local dealerships, convenience of local business outlets and familiarity with the brand. Retaining customer loyalty, is key to profitable business, as these customers are more cost effective to service than chasing new business.

So understanding customer need is an essential component in ensuring your business retains a profitable performance- Whether business to business or business to consumer, Independent Business Resource can advise on appropriate methodologies to independently engage with customers to gain genuine feedback rather than you hearing what your customers think you want to hear!

FURTHER DETAILS

Please contact ROGER PRATCHETT via Contact us

Industry news

  • Independent Business Resource Limited Launches New Contract Field Trials business

    Autumn 2009 sees the launch of a New contract field trials business providing experienced agronomists with an eye for detail, quality and added value customer service.

  • Our fieldwork partner Precision Prospecting Ltd

    Precision Prospecting’s computer assisted telephone interviewing (CATI) unit is utilised by IBR to gather data for the AMIS crop panels.

  • Customer Research - Delivering research but also opening doors to new business

    These are tough times for nearly everyone and in these circumstances something usually has to give. Despite their value, customer feedback programmes to measure business performance are sometimes downsized or even dropped.

  • More news items

Surveys

  • The Directors of IBR have more than 20 years experience of ad hoc research, both client side and supply side.
    We engage with clients to listen, learn, and apply the correct approaches to deliver against your research objectives.

  • More about Surveys