Animal Health

Animal Health

A RANGE OF SERVICES TO ASSIST YOUR MARKETING OBJECTIVES


Whilst every sector under the agricultural umbrella has its own unique challenges, there are also many synergies between them. Our experiences and relationships with farmers in the arable sector have enabled us to conduct a range of projects in the animal health sector where knowledge of agriculture in general, has opened doors to co-operation from both farmers adviser's and other industry professionals.

Focus groups aimed at evaluating the effectiveness of advertising for animal health products is one example, where the success of the groups was as much about being able to relate to the broad issues of the respondents as it was to the focus of the discussion.

Veterinary professionals are a key group for research/ consultations who often respond more favourable to the IBR approach of a senior researcher with practical farm experience than a more junior researcher from a remote agency that has no knowledge of on farm activity.

FURTHER DETAILS

Please contact ROGER PRATCHETT via Contact us

Industry news

  • Commodity selling prices and the weather are top concerns for European farmers

    An in-depth survey of 3,000 European farmers in six countries has indicated that commodity selling pricing is the most important concern for farmers in three European countries, Poland, Hungary and the Czech Republic, with it being the second most important concern of farmers in Great Britain and France. The next most frequent concern was, unsurprisingly, the weather, which was selected by farmers in four countries surveyed, Germany, Great Britain, Poland and the Czech Republic.

  • European farmer attitudes to renewables

    An in-depth annual survey of European farmers has indicated much greater interest and optimism for crops grown for renewable energy among German farmers, compared to their counterparts in the Great Britain

  • New Project Manager for Independent Business Resource Limited (IBR-Ltd)

    “We are delighted that Marsha is joining us at a time of company expansion. Her new role as a Project Manager will involve a range of tasks from market research studies, administration of Kleffmann business, as well as new business generation. This is an important appointment as we expand our business, not only with Kleffmann panels, but also other market research initiatives. David Dower remains our lead on market research, but Marsha’s skills will complement those of the team and provide a further experienced resource to cope with the increase in commissions,” says Roger Pratchett, Director of IBR-Ltd.

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Surveys

  • The Directors of IBR have more than 20 years experience of ad hoc research, both client side and supply side.
    We engage with clients to listen, learn, and apply the correct approaches to deliver against your research objectives.

  • More about Surveys