Independent Business Resource is the UK representative of the Worlds leading Agricultural Market information agency, the Kleffmann Group. Founded by Burkhard Kleffmann in Germany in 1990, Kleffmann Group today is the world leader in agricultural market research. A multinational company, operating in more than sixty countries worldwide.
UK AND MULTI-COUNTRY ON FARM AGRI-INPUT DATA
Kleffmann’s AMIS (Agricultural Marketing Information System) Farmer crop panel surveys are the most complete source of global agribusiness information. Conducted annually with selected farmers, the primary objective of AMIS is to track and follow agricultural markets for different crops and livestock by collecting quantitative and qualitative data. Interviews, conducted in the principal agricultural regions of the world, are both face-to-face and by telephone with questions about plant protection, crop seed and other agricultural topics.
Our AMIS panel data facilitates comparison by segment, consumer profile, product and brand positioning, market performance, market share, price definition and other factors. This information results in the most complete global and local analysis of the agricultural market as a whole. In order to stress our precision and uniqueness in the market these analyses are presented in analytical reports.
Within the UK our management of the Kleffmann business includes a range of large scale continuous farmer crop panels including Cereals, Oilseed rape, Potatoes and Maize, focusing on the quantitative and qualitative responses from farmers on agri-inputs, so whether you are a seed breeder looking for varietal information or a chemical manufacturer looking at brand performance the Agricultural Marketing Information System (AMIS) panel data will assist in your research objectives. Market shares of your and competitor products, rates of use, timing of applications/ drilling, targets, reasons for product selection, sources of advice are just some of the numerous variables collected and available for analysis and reporting.
For those businesses wishing to track import and exports of commodities into and out of the United Kingdom, TRANS-TRAK provides a vehicle to monitor activity.
Updated every six weeks this web based interface allows users access to bespoke datasets designed to reflect there own areas of interest, covering:
Commodity classification based on HMCE CN coding
Region /Country of origin/dispatch
Value of goods
Sea/Air port of arrival/ dispatch
Date of import/export
Volume of goods
Importer name and address for Non EU movements
- see TRANS-TRAK
Please contact ROGER PRATCHETT via Contact us
Independent Business Resource Ltd appointed as Kleffmann’s new Alliance Partner for France
The leading market research company specialising in the agricultural market, Kleffmann Group has appointed Independent Business Resource Limited (IBR) as their new alliance partner for France.
What farmers want in a winter oilseed rape variety
A survey of UK farmers conducted by the Kleffmann Group has indicated that, beyond recommendation from an agronomist, the most important features of a winter oilseed rape variety are crop yield, closely followed by crop vigour and oil content.
Commodity selling prices and the weather are top concerns for European farmers
An in-depth survey of 3,000 European farmers in six countries has indicated that commodity selling pricing is the most important concern for farmers in three European countries, Poland, Hungary and the Czech Republic, with it being the second most important concern of farmers in Great Britain and France. The next most frequent concern was, unsurprisingly, the weather, which was selected by farmers in four countries surveyed, Germany, Great Britain, Poland and the Czech Republic.
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The Directors of IBR have more than 20 years experience of ad hoc research, both client side and supply side.
We engage with clients to listen, learn, and apply the correct approaches to deliver against your research objectives.
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