Market Research

Market Research

HOW WELL DO YOU KNOW YOUR CUSTOMERS?

  • What challenges affect their business?

  • Who really are the decision makers?

  • How do you measure up to the other suppliers to your customers?

  • What influences your clients decision making?

  • Is your product right for them?

  • How are you really perceived?

IBR-Ltd's own research activities can help you gain insight into these and many more unanswered questions, our work covers both client based commission's as well as assisting other agencies as a trusted outsource agency to assist in delivering their research objectives. Like many other business activities, Market research as a service business, is exposed to the peaks and troughs of work flow related to commissioned business. Whilst many agencies will have syndicated studies, continuous panels and specialist report titles for which resource planning can be more predictable, many will have significant revenue streams from ad-hoc surveys for which, by definition, resource requirements are notoriously difficult to predict.

IBR-Ltd has assisted many agencies in being a trusted, reliable and efficient resource available to act either as a remote outsource agency or to work as a complement to the agency's own in-house team to bring about the successful and timely delivery of a project.

IBR-LTD'S SERVICES HAVE INCLUDED

  • Project Management

  • Focus groups

  • Desk Research

  • Face to face in-depth interviewing

  • Telephone based in-depth interviewing

  • Preparation of reports and presentations

IBR-Ltd's market research experience has been successfully applied to a number of business sectors including agrochemicals, animal health, horticulture, building/construction and aviation. We frequently conduct multi-country studies so whether your focus is local or more far reaching, please do not hesitate to conduct us and we will be pleased to discuss any proposal.

FURTHER DETAILS

Please contact DAVID DOWER via Contact us

Industry news

  • Independent Business Resource Limited Launches New Contract Field Trials business

    Autumn 2009 sees the launch of a New contract field trials business providing experienced agronomists with an eye for detail, quality and added value customer service.

  • Our fieldwork partner Precision Prospecting Ltd

    Precision Prospecting’s computer assisted telephone interviewing (CATI) unit is utilised by IBR to gather data for the AMIS crop panels.

  • Customer Research - Delivering research but also opening doors to new business

    These are tough times for nearly everyone and in these circumstances something usually has to give. Despite their value, customer feedback programmes to measure business performance are sometimes downsized or even dropped.

  • More news items

Surveys

  • The Directors of IBR have more than 20 years experience of ad hoc research, both client side and supply side.
    We engage with clients to listen, learn, and apply the correct approaches to deliver against your research objectives.

  • More about Surveys