Surveys

The Directors of IBR have more than 20 years experience of ad hoc research, both client side and supply side.
We engage with clients to listen, learn, and apply the correct approaches to deliver against your research objectives.

We help clients in many ways, for example:

  • Understanding customers’ needs.

  • Benchmarking performance to competition.

  • Testing and development of marketing strategies.

  • Brand development and positioning.

  • Guiding product and service development.

As seasoned business people rather than career researchers our focus is on the client’s goals rather than the information to get there, which is only a step on the way to a successful assignment.
Our directors personally run all assignments – unlike many larger researcher organisations we do not pass on the project to junior, less experienced staff once the proposal process has been won.
As we do not have a vested interest in any specific data gathering medium, but have experience of them all, we can advise you on the best approach to a study unimpeded by the need to push a particular solution.
We advise on the basis of:

SCALE

Sometimes, the solution is ensuring we reach the right people and in industry that might mean just a handful of targets available to us. Recently, we have undertaken an assignment with a very specific need that targeted just five individuals, but on that occasion it gave the client what he needed (and opened doors to significant contract negotiations). On other occasions, more conventional studies are needed and we can advise on the scale required to satisfy the brief.

APPROACH

There has been a strong shift towards on-line surveys in recent years and in many markets this is justified. But, while low cost, on-line surveys are sample hungry and rarely suited to B2B markets. However, moderated virtual focus groups are a useful tool in B2B. Telephone interviewing is the most cost effective means of obtaining a two-way discussion, but selection of the right provider is important and despite what they claim different interviewing facilities are best for different tasks. IBR knows that market and has a number of options available to pick the right people for the job. If depth interviewing is (part of) the solution, then using the right people is even more important as they are effectively representing the client. The directors of IBR are regularly undertaking this work themselves. Focus Groups can be highly effective – but it is necessary to think about who you are putting in the same room – are they competitive? Are there reasons why they might not “open up”? If so, then alternative approaches might be advisable.

CONTENT

Especially when surveys are designed by a team within the client company, the “nice to have” information can detract from the “need to have” – the real objective of the survey. We work closely with the client to arrive at the optimum content and know how to present the questions in such a way as to increase the level of response and ensure objectivity.

At IBR, we are happy to work with you on all levels, from a day of consultancy to help design in-house processes to ongoing retained relationships to manage market intelligence at a more complex level and running substantial ad hoc assignments, anywhere in the world.

FURTHER DETAILS

Please contact DAVID DOWER via Contact us

Industry news

  • Independent Business Resource Limited Launches New Contract Field Trials business

    Autumn 2009 sees the launch of a New contract field trials business providing experienced agronomists with an eye for detail, quality and added value customer service.

  • Our fieldwork partner Precision Prospecting Ltd

    Precision Prospecting’s computer assisted telephone interviewing (CATI) unit is utilised by IBR to gather data for the AMIS crop panels.

  • Customer Research - Delivering research but also opening doors to new business

    These are tough times for nearly everyone and in these circumstances something usually has to give. Despite their value, customer feedback programmes to measure business performance are sometimes downsized or even dropped.

  • More news items

Surveys

  • The Directors of IBR have more than 20 years experience of ad hoc research, both client side and supply side.
    We engage with clients to listen, learn, and apply the correct approaches to deliver against your research objectives.

  • More about Surveys